• management psychology
• investment psychology
• conflict resolution psychology
• sales psychology
• decision making psychology
• psychology of consumer behavior
• psychology of advertising
• negotiation psychology
• theory of persuasion
• HR and PR psychology
• psychology of motivation and leadership
Piotr Zielonka, professor in Department of Econophysics at Warsaw University of Life Sciences. He dealt with the experimental physiology of the brain at the Mossakowski Medical Research Centre Polish Academy of Sciences. He has conducted research in behavioral economics and the psychology of moivation and published scientific articles in such journals as „Resuscitation”, „The Journal of Behavioral Finance”, „Thinking & Reasoning”, and „Journal of Cognitive Psychology.” He published two books in Polish: „The Stock Market and Psychology,” which appeared in five editions and „The Reference Point” published in 2019. Piotr Zielonka is na editor and a co-author of a book „Large Risks with Low Probabilities” published in London in 2017.
Piotr Zielonka together with Tadeusz Tyszka compared the predictive ability of financial analysts and meteorologists. He examined the disposition effect – a frequent phenomenon on the stock exchanges around the world – involving the tendency of investors to sell shares whose price has increased, while keeping assets that have dropped. Presently Piotr Zielonka does research on psychology of mitivation and psychology of artificial intelligence.
Piotr Zielonka is co-founder and director of the executive development program „Business Psychology for Executives” at the Kozminski University in Warsaw. He works closely with scholars at Bucknell University and the University of Idaho and collaborates with a „Think Forward Initiative” in Amsterdam.
Prof. Piotr Zielonka gives lectures on the psychology of motivation and the psychology of risk. He is a TEDx speaker.